“Speculative Letter” Some employers list job openings on their company websites (and not anywhere
else). They’re usually on “careers” pages or “join our team” or simply “current openings”. Sometimes
there’s no mention at all of any vacancies. You’ve probably heard that in these cases writing a speculative
letter to the company is a good way of eliminating competition.
Unfortunately there’s a very low response rate to speculative letters. In all likelihood it wouldn’t be this
way, if it weren’t for the standard mistakes people often make. When we take a look at a regular
speculative letter, then the main problem is that it isn’t targeted.
It’s usually addressed to „Dear Sir/Madam“ or worse „To whom it may concern“. This is the best way to
ensure it goes straight to the HR department (if you’re lucky) and not to the actual decision maker.
Because the letter isn’t tailor-made, the person writing it doesn’t offer a solution to a specific problem. It’s
clear that he/she doesn’t know anything about the company, which definitely isn’t impressive. It also
hasn’t got a “call to action” (request to do something) in the end of the letter.